Challenge
Glasgow Life is a charity that inspires and engages people with cultural and sporting events in Glasgow.
For the summer of ’23, they wanted to launch a programme packed with free and low-cost events and activities. These would target some of the people who’d been hardest hit by the ongoing cost-of-living crisis – young parents and their kids.
But to match this mission and capture the attention of this specific audience, Glasgow Life needed a fresh look and feel for a summer-holiday-worth of programme comms. They needed to move away from formal-feeling visuals and push the fun to the max.
The heat was on to make sure as many people as possible knew how to still have a super fun summer without breaking the bank.
Solution
We took a steer from the Glasgow Life team on colours and the name, Summer of Fun. Then we fired up an exciting concept for the programme.
We created a logo lock-up for the Summer of Fun, incorporating the Glasgow Life logo and layering up bright colours and bold shapes.
With our lock-up always front and centre, we kept comms vibrant and fun. We made a splash across Glasgow with flyers, posters, and social media assets, including some Instagram templates that Glasgow Life could use throughout the summer to keep events in the spotlight with regular posts and stories.
Headline messaging centred around a free or low-cost offer as the attention-grabbing hook, then followed up with a clear call to action to check out the full guide of events on offer.
Results
Thanks to our clear and eye-catching multi-channel comms, all summer long, families and visitors to Glasgow made the most of the programme.
Now their fingers are crossed for more budget-friendly fun in the sun next year.