Challenge
As sponsors of the London Super League Triathlon 2024, Cigna Healthcare had a platform to spread awareness of their brand with a 30 second spot on the screen above the London Aquatics Centre pool. And they wanted to make the most of it.
The catch? Cigna don’t sell individual healthcare policies in the UK. So although we had a captive audience, we didn’t have a product to sell to them.
Solution
No product? No problem. We approached this brief as an opportunity to show off Cigna’s mission as a brand, and how it aligns with the mission of the Super League Triathlon.
The link we kept coming back to was innovation. That same commitment to continuous improvement which drives athletes forward through their training, also drives Cigna to provide high performance healthcare for their customers.
Just like professional athletes, Cigna never stand still.
