Challenge
Advanta Solutions is a boutique wealth management firm focused on providing a personal touch. They use highly qualified, experienced professionals to build lasting relationships and advise clients based on their individual needs.
They’re also involved in a lot of sporting sponsorships, particularly with the Rugby Players Association and the Professional Footballers' Association, which gives them the chance to advertise at hospitality events, games and on pitch.
But they don’t have the time to create new ads for every opportunity, so they’d been stuck with the same ads for four years.
Solution
We started by crafting a new brand positioning for professional sponsorships, With Advanta it’s always personal. This gave us a platform to build a suite of tailored ads from, so our client could pick and choose the right tone for the right sponsorship, without resorting to reusing old collateral.
Visually, we created stand out with black and white imagery. And had a view across other brand platforms like their website and social channels, to make sure each ad would work just as well digitally as it would in print.
Results
By making personal service the key focus, we helped Advanta stand out and get their message across clearly.